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Research and advisory services for education, museums and government

Wouter van der Horst
Meet Wouter van der Horst, an independent AI-researcher & media scholar driven by a passion for history, art, science and teaching. As a former history teacher and museum educator (Rijksmuseum) with an expertise in media literacy and AI, he's able to bridge the gap between arts, culture, education and technology.
Book - AI in education
In the book AI in Education- Historical Perspectives and New Opportunities, Wouter explores the influence of historical technological developments on our modern understanding of generative AI. He demonstrates that our current view is often limited by the "Horseless Carriage Syndrome," a phenomenon where we attempt to interpret the potential of new technologies through contemporary perspectives.


SpaceBuzz for secondary education
SpaceBuzz is an award-winning VR education programme that takes students on a virtual journey into space, allowing them to see Earth through the eyes of an astronaut.Through themes such as sustainability, STEAM and global citizenship, the programme makes complex global challenges tangible and inspiring. Wouter's contribution focuses on translating the existing educational approach into materials that connect with secondary school students, their level and their learning environment.
Keynotes
Wouter is available for keynotes, lectures, and workshops on AI in education, the labour market, and the museum sector. Get in touch to arrange an engaging, tailored session.

Opinion piece NRC - AI narratives and the labour market
In this op-ed, Niels Kerssens and Wouter van der Horst argue that dystopian predictions about AI mislead prospective students, especially in Dutch vocational education, and risk steering them away from valuable technical fields. They call for balanced, evidence-based guidance and critical digital literacy so study choices reflect real labor-market needs and the complementary roles humans will continue to play alongside AI.
Media Literacy & Citizenship Practorate
Wouter takes great pride in leading the research community as a Practor at the Practoraat Mediawijsheid & Burgerschap, a colaboratory project involving four vocational colleges in the Netherlands.

PhD-research
Wouter is an external doctoral researcher at Utrecht University, focusing on how AI narratives affect Technical and Vocational Education and Training (TVET).

Smartify
Between 2020 and 2023, Wouter van der Horst led the content & learning strategy and content creation at Smartify, the premier Arts & Culture app with over 3.5 million users. As Head of Content & Learning, he spearheaded the development of this cutting-edge platform-technology, revolutionizing the museum, heritage, and historic sites' engagement worldwide.
Towards AI Literacy: 101+ Creative and Critical Practices, Perspectives and Purposes
Wouter has two contributions in the open, crowdsourced collection Towards AI Literacy: 101+ Creative and Critical Practices, Perspectives and Purposes (June 2024) curated by the #creativeHE community. His entries share practical, educator-facing approaches to building AI literacy and are published under a CC BY-NC-SA 4.0 license.


Other publications & media appearances
Contact
For speaking invitations, collaborations, or media inquiries, please get in touch via the button below.